Seeing through an agent’s sweet talk: four stories about how risk gets hidden
When you buy or sell a home, which words are most persuasive?
“I can sell your home for more.”
“This one is worth buying — you’re sure to make money in a few years.”
“Don’t worry, there’s nothing wrong with this house.”
Each of these speaks straight to what buyers and sellers want. Sellers hope to get a bit more, buyers hope for a good deal, investors hope their assets grow. These hopes are completely normal — and they are also the easiest opening for someone trying to persuade you.
Over my years in real estate I have come across some regrettable cases. Looking back, many of the losses did not happen suddenly at the moment of signing. They began with an unverified promise, a calculation that was skipped, or a question nobody followed up on.
The four stories below are worth reading for anyone getting ready to buy or sell.
Real cases“Another agent said it would sell for $1.6 million”
After a high-price promise. When sellers hear a high estimate, they often take it as a sign that the agent is more confident and more capable. In reality, a high estimate can simply be the easiest way to win a listing.
Read the full story →Real casesFrom one property to five
Every time, “it’s worth buying” — but who adds up the final bill? An acquaintance who once sold me a car called later, saying he wanted to sell a house and asking to talk. Only when we met did I learn he already owned five properties.
Read the full story →Real casesBought for $1.08 million, appraised by the bank at just over $910,000
She bought a house for $1.08 million, then found that the lender’s appraisal came in at just over $910,000. The gap between the two numbers was well over $100,000.
Read the full story →Real cases“A very honest man” — so why did nobody catch the problem with the house?
One February, a woman called. She had seen my SOLD sign nearby and wanted me to sell her house in Scarborough. Describing the agent who had helped her buy it, she said: “He’s my co-worker’s son — very honest, doesn’t say much, very down-to-earth.”
Read the full story → 5. Choosing an agent: watch how they handle the things you don’t want to hear
On the surface, these four stories are all different.
One seller signed a listing because of a high-price promise; one buyer kept buying, property after property, encouraged by talk of ever-rising prices; one buyer faced an appraisal gap only after signing; and one only learned the house’s history after moving in.
Behind each of them are questions that should have been answered much earlier.
Why is the price this number?
Is there enough money?
Where are the risks?
What hasn’t been checked yet?
When choosing an agent, it is of course fair to look at their sales experience, how they work and how they communicate. But what is more worth watching is this: when the facts don’t match your hopes, what do they say and what do they do?
Are they willing to bring out the data and explain?
Are they willing to admit they don’t know yet, and keep checking?
When you are excited and ready to raise your offer, will they remind you to look at your budget?
When a house looks beautiful, will they still carefully check the small things that don’t look right?
The value of professional service often shows in moments like these.
Selling higher and buying smarter is what everyone wants. Giving that wish a basis in reality — and making sure clients know what they are taking on — is just as much part of an agent’s job.
Next time you hear something that really excites you, try asking one more question first:
“What is that judgement based on?”
And then one more:
“If things don’t go as expected, what do we do?”
Those two questions may be enough to show whether there is solid work behind the nice words.
— Ming